PRANA SWIMWEAR
Swimwear for Every Season | Rooted in Nordic waters, natural movement & slow living
Prana is a fictional swimwear brand created for a content creation and social media management course. Inspired by movement, breath, and the ocean, the brand is rooted in mindful living, slow fashion, and natural confidence. The name “Prana” comes from the Sanskrit word for life force - reflecting a philosophy of freedom, presence, and connection to nature.
At the heart of the brand lies a contrast explored during the development phase:
Running vs Ocean - a symbolic tension between the fast-paced, performance-driven world and the soft, rhythmic presence of the sea. While many activewear or swim brands lean into high energy and hustle, Prana chooses the ocean. It invites you to slow down, to feel, to move with ease rather than urgency. This guiding principle shaped everything from tone of voice to visuals and messaging.
Values: Conscious living, body confidence, cold and warm water rituals, slow fashion
Tone of Voice: Grounded, sensual, empowering — with a calm, poetic edge
Visual Identity: Muted earthy tones, tactile close-ups, Nordic landscapes, softness over speed
Mood: Breath. Mist. Sand. Stillness. Courage.
Brand direction
The content and overall creative direction were carefully designed to reflect the brand’s values and aesthetic:
A curated visual identity featuring natural photography and subtle movement
Captions centered on seasonal rituals and inner connection
Visual storytelling through water textures, skin, breath, nature and stillness
Core messaging ideas such as:
“Swimwear for every season”
“Let it flow”
“Move with Prana”
“Second skin for your spirit”
Social Media Strategy
My Focus
Brand concept and strategy development
Visual moodboarding and tone setting
Full Instagram content direction
Copywriting for bio, posts, and story-based messaging
Layout and mockup creation for portfolio presentation
Reflection
This project allowed me to explore brand building from the ground up — blending storytelling, visual curation, and intentional strategy into a cohesive social presence. Prana reflects the kind of brand I love to work with: thoughtful, soulful, and beautifully aligned with its values.