ÁST & FRIÐUR
Ást og friður is a wellness brand grounded in the principles of Ayurveda, offering consultations, education, and tools for a more balanced life. I worked closely with the founder, Heiða Björk, on a full rebrand and website creation - shaping the visual identity and digital presence to reflect the softness, warmth, and timeless wisdom at the heart of her work.
This was a one-time collaboration with lasting impact, giving Ást og friður a strong and soulful foundation for growth.
Collaboration period: 2023
My Role
Branding & Visual Identity – Led a complete rebrand, including tone of voice, logo, color palette, typography, and brand direction rooted in Ayurvedic philosophy
Website Design & Creation – Designed and developed a calm, intuitive Squarespace website aligned with the new brand identity
Content Structuring – Helped organize the brand’s offerings, resources, and client journey into a clear and supportive experience
Visual & Creative Direction – Ensured consistency across all visual elements, including product pages, course listings, and educational materials
This collaboration was focused on establishing a strong online presence that resonates with the brand's values and effectively communicates its offerings.
